Mind Over Body

Mind Over Body project was a new business start-up.

Project Description

Mind Over Body, a new business start-up, needed a complete design and branding campaign from front to back. This was not just a branding campaign though, as their brand new website needed e-commerce capabilities and UX/UI design. They needed everything from the logo design, to the website, to business cards, brochures, social media, photography, videography and more.

THE STORY

Mind Over Body is a family based business that works with non-speaking autistic children and consists of an LLC and a 501c3 non profit. The entity had a very specific budget to work from. They needed everything from logo design, business cards, website, printable assets, e-commerce solutions and more.

OUR APPROACH

Our approach was capture the essence of the vision and mission of the core founder Angelo. A non-speaker with an autism diagnosis. It was through several meetings with Mind Over Body founder, Moind Over Body owners and family members, that the branding needed to be simple, concise and effective. We began with the logo design and everything else unfolded from there. After the logo design was approved, we began creating brand specific guidelines and then the real work began. Branding, website complete with e-commerce solutions, Mind Over Body product shop, Blog, Vlog, company forms, customer data collection, student curriculum and so much more. In short our goal was unification across derived brand guidelines, maintaining a steadfast consistency and current design concepts executed in excellence.