Brennan University — Educational Content System...
GRIZZLY DURATION-ADJUSTED CPM
Not All Impressions Are Created Equal.
Here's the math CPM leaves out.
$
Standard CPM
$0.00
Duration-Adjusted CPM
$0.00
2 sec
1 sec60+ sec
2 sec = 1 impression, based on the same threshold digital video advertising uses to count a "viewable" impression — not an industry rule for physical signage.
