Awakening

Awakening Church had goals to rebrand from The River of Life to Awakening.

Project Description

This project was massive! The goal was to rebrand the church through the new vision of the Lead Pastors, the church board and the church members. We wanted to assist the church with embracing the new look and new name without disregarding the past legacy. First, we began with the new logo design, this lead to a new brand kit, new website, printables (business cards, flyers, mailers, weekly brochures, sanctuary re-design and signage)

THE STORY

The Lead Pastors, Church Members and Board of Directors were looking for a way to introduce new church vision without destroying the legacy of past church vision. The previous vision had not been forgotten, it had not changed, nor had it been left behind. It had been fulfilled. The new name “Awakening Church” was NOT a deviation from the previous beliefs, missions and/or goals, it was meant to be an extension of everything. We began with the logo design. The previous ministry name was” The River of Life” and we designed the new logo to reflect the churches past. The swoosh through the “A” is meant to reflect the river from the old churches name. From there we began to redesign everything, include physical signage and even the church sanctuary, audio, video and lighting systems. Thats right, everything. This project was a complete branding overhaul.

OUR APPROACH

Our approach was to start from the desired finished product and reverse engineer our way back to the main element of any brand, the logo. Then to begin the process of meeting desired end goals, we meticulously worked with every angle, color, font, size and direction to meet desired goals for the brand. The church had a limited budget for this project. So we worked within the constraints of determined budget to deliver a world class platform. Most re-branding projects consist of digital (logo, web) and printable (brochures, business cards). This rebrand consisted of everything up to and including the new sound system design in the church sanctuary. This was so far outside the scope of what a typical marketing firm could accommodate. Grizzly Creative is not a typical marketing firm, nor is it a typical consulting firm. We are experts in a wide variety of areas of business and enterprise. This made the Awakening Church brand upgrade a literal match made in heaven for Grizzly Creative.